Personal opinion only as a retail investor and an ordinary member of the public.

First learned of this company, Smart Parking Ltd while trawling through the ASX company listings.

This is a company that appears to predominantly generates revenue off of identifying contractual breaches of parking conditions at various business’ private car parking (retailers, shopping centres, etc) remotely via video / CCTV and then issuing the registered owner or keeper of the infringing vehicle a “Parking Breach Notice” (PBNs) with the view of hoping the recipient will pay up without challenging it.

Disclosure / Personal analysis:

Have “pilot bought” stock (Buying an initial parcel of shares with the view of adding to the Long position) into this company to help take the edge off of my personal moral indignation towards this company (similar to what I did with Facebook, now Meta Inc. a few years ago admittedly – as a counteracting mental analgesic).

This action is based off knowing how toothless the Consumer Watchdog Agencies can be on both sides of the Tasman and globally along with the public never seemingly bothering to kick up enough fuss (nor bothering to understand the rights available to them under relevant consumer / trading laws), as such, I don’t hold much hope of meaningful action being taken to curtail this company’s activities.

While I’ve never received a PBN from this company or others like them, I have gone and reported this company (in vain admittedly) to the Commerce Commission with a screenshot of the investor presentation where they seem to promote how many PBN’s they are able to issue as their key revenue strategy, but I only expect to hear crickets frankly (I reported this company prior to buying shares).

Known trading names:
Smart Parking Ltd., Smart Parking Technology, Smart Compliance Management, Smart Comply.