This post is more of a personal point of reference (leading on from an ongoing, personally conducted investigation into a different matter)…
National Roads and Motorists’ Association (“The NRMA”) to me these days are more of a Travel and Tourism company and would say in my own sole opinion they are perhaps now a different organization from what they were originally before demutualization.
They apparently own several Resorts & Holiday Parks, Travelodge Hotels (as a Joint venture with TOGA / TFE Hotels), Manly Fast Ferries, Thrifty Car rental Australia & NZ along with a couple of Tour companies. To confuse matters, they do not actually own NRMA Insurance (which is currently a brand of Insurance Australia Group since 2000) nor do they own NRMA MotorServe (now also a brand of IAG). Even to this day, appears many of their own clients and members are unaware of the distinction between NRMA Insurance and NRMA Motoring and Services.
Some NRMA roadside assistance personnel (while still being provided with a NRMA branded Van and Uniform) are in fact employed through a separate company called Club Assist who NRMA Motoring and Services have contracted out to for the provisioning of battery replacement sales + assistance, and auto-glass replacement to their members. While it looks like NRMA owns 30% of Club Assist, I’m not sure how many of the other Roadside Assistance personnel are still directly employed by or otherwise contracting directly to NRMA Motoring and Services.
Club-Assist are apparently contracted to do quite a bit of the Battery related call out work by other Motoring clubs in Australasia including Automobile Association Batteries here in NZ and supply batteries bearing the branding of the Motoring club they’re working for. That said, anecdotally, some people within my immediate social circles have claimed they did not find them the best value (Club Assist reps are allegedly incentivised to sell new batteries) and I would say it still pays to shop around if you’re in need of a new battery.
Club-Assist have also been deploying the NRMA branded charging stations over New South Wales along with the RACV branded charging stations across Victoria.