Waikato Agricultural event, Fieldays, has increased their Adult entry ticket price from 30 NZD to 36 NZD for 2026. (20% increase on 2025)

If you are a decision maker / purchaser / or managing a sizeable agri-business, then yeah, it would certainly be still worth your while attending including the opportunity to network with others in the industry, attend talks, discuss solutions and cut deals.

If you are a member of the ordinary public, going there for “killer deals” and treating it as a shopping event (as some attendees have themselves declared), then many retailers will be running their Fieldays specials online anyway without the friction of getting there, parking up, battling the crowds and having to pay the entry fee on top of that.

For Families with young kids. A&P shows may offer better value in terms of a day out. At the larger A&P shows, there tends to be more live competitive displays, animals, and other spectacles taking place.

Zooming out, Fieldays is really more of a B2B agribusiness trade show I feel and differs in format to the A&P shows.

For the general public not in the rural sector, it is worth attending once to see what it is about, but beyond that ( unless you are in Agribusiness) subsequent attendances offer diminishing value.

Fieldays Society Inc. have (at least in the past) been at pains to state they are a not for profit.