To be honest, privacy issues aside, I am significantly far more concerned around our continued almost exclusive reliance on Facebook’s products to communicate with our friends and family and subsequently helping Facebook, a sole for profit entity, gain a very concerning amount of control over our lives collectively.

Facebook Inc. aren’t some benevolent entity, they are a business and their first and foremost mandate ahead of anything else (including a head of wider social concerns) is to ultimately maximise profits to their owners.

Decades on, I desperately struggle to see why more of us aren’t concerned about this. Please, can someone enlighten me as to the faults in my thinking here? Please?

Also, Custom Audiences. I know I am alone in this thinking, But I consider businesses uploading my personal client information as part of a Custom Audience List to Facebook a breach of my privacy. You are effectively giving my personal information over to a 3rd party and that is not OK.

Facebook use that information to their advantage by matching up information as to where I have been, where I have shopped, etc.

We really don’t need to be rewarding nor supporting Facebook’s on going track record of behaviour, and we really don’t need to help support such a company (particularly a for-profit one) taking so much power and subsequently control over our lives.