(This post is a sort of a lead in from my previous post about Meetup.com)

Anecdotally, it seems the majority of groups which have left the Meetup.com platform have moved their group to Facebook. Branding I’ve come to realize is at play here with Facebook’s seemingly relentless march to take control as much of the web as humanely possible.

While I’ve found many people announce that they “Hate” Facebook saying it’s crap, to them, it’s a familiar sort of ‘Crap’, people subconsciously lean to Familiar because Familiar is “Safe”. Another words… “Better the Devil you know than the Devil you don’t”.

Like ‘McDonalds’ is to fast food, People may criticize their food as ‘plastic’, but yet keep coming back to it because there is some psychological guarantee that it will be the same ‘Plastic’ food they they know of. Take this, if you landed in a new country, would you try some unfamiliar food outlet selling unfamiliar food or head straight towards the Big illuminated ‘M’?  This is something that came to my mind when I was setting up a Test Instance of Oxwall and is something us Decentralization / Open web advocates are going to need to consider.